Your story with Fernanda Lima | MSD
YOUR STORY WITH FERNANDA LIMA | MSD
“Your Story with Fernanda Lima” is a web series produced for MSD with the goal of raising awareness about HPV prevention — one of the leading risk factors for cervical cancer when left undiagnosed and untreated.
In each episode, Fernanda Lima leads heartfelt conversations about life journeys that inspire transformation and, above all, conveys essential information about the HPV vaccine to the audience, reinforcing its role as the primary means of prevention.
PRODUCTION
We immersed ourselves in designing an essential, minimalist set: smooth surfaces, clean lines, and carefully placed accents of color to strengthen the narrative without distraction. Every shot was crafted to highlight Fernanda Lima’s charisma and the emotional connection with her guests.
In cinematography, we embraced clean, harmonious compositions, using angles that emphasize the participants’ expressions and details.
The lighting was conceived to deliver an elegant, welcoming look: a soft key light balanced with fill lights and a measured backlight to sculpt volumes with naturalness and grace. Every scenic element — from furniture to props — was developed to evoke comfort and warmth, ensuring a space that breathes sophistication and authenticity, perfectly placing these stories at center stage.
Credits
- Client: MSD
- Agency: IPG HEALTH
- Direction: YCARO PRATA E THIAGO SILVA
- Assistant Director MONIQUE HORTOLANI
- Director of Photography: FELIPE LION
- Post-Production: EQUIPE DEEP
- Executive Producer: JÚLIA ALLÓ
- Producer: THEMIS SILVA, ERICA ANDRADE
- Art Direction: VERA OLIVEIRA